Fact - '£2000 worth of sales in the first month from a brand new e-commerce web site.'

E-mail Marketing Campaigns

Getting sales from existing customers is much easier than finding new customers. Sending informative, catchy and interesting e-mails to people that actually want to receive information from you is a very powerful sales tool – if done properly.

OK, so you can setup an address book in your favourite e-mail tool, but is it reliable enough to send out to thousands of recipients and will your e-mails be sent from a verified e-mail server, ensuring they actually get delivered?

Can you measure the returns?

How many people receive your e-mail?
How many bounce (because of a bad address) etc)?
How many people open it?
How many people click on the links?
How many people unsubscribe from the list?

A well setup and managed e-mail marketing campaign should provide all of this information.

How we help with your e-mail campaigns?

Initial creation of Contact Database

The first is to take the list of contacts (as an Excel Spreadsheet or similar) and upload these to the database to be used for the e-mail campaign. Search Engine Sensation will upload the information supplied, or obtain targeted lists from high quality list providers.

Creation of the HTML (formatted) e-mail Template

We will create an e-mail template containing your branding, relevant text, graphics and links. This template will be modified as required for each e-mail campaign (such as Quarterly Newsletter, Announcement etc). We can assist in creation of the required copy (text), images etc for incorporation into the particular e-mail message.

Preparation of the Campaign and Sending of the Message

We will then create the e-mail message to be sent and carry out a test sending (to e-mail addresses within your organisation for example)

Once approved, the e-mail message will be sent to the target group of contacts.

Fields such as Title, Forename and Surname will be automatically merged into the e-mails as they are sent to provide a personalised message to the recipient.

E-mails will be set from a powerful e-mail server to ensure reliable delivery

Surveys

Further mailings could be created to perform customer surveys:

create, send out, and track the results of surveys to customers and subscribers
Add an unlimited number of questions to the e-mail template
customise the survey with logo and colour scheme
ask multiple choice, checkbox, and open-response questions
provide real-time data with responses and graphs and then export all data for further analysis.

Other Services

We can add a subscription form to the web site that would allow visitors to subscribe to one or more mailing lists – such as ‘Regular Newsletter’ – on submission of the form, their details would automatically be added to the relevant contact list.