Case Study – North East Sheets and Panels (NESP)

North East Sheets and Panels are based in the north east of England and supply replacement cabinet door fronts and drawer fronts for kitchens, bedrooms, laboratories and offices. In 2005, Atomic Web Solutions were commissioned to build a new, complex e-commerce web site to enable NESP to seel products directly to the trade and retails sectors.

The Web Site

The end result was an easy to use full e-commerce web site with trade extranet and full online shopping facilities for trade and retail customers. This web site won the North East Internet Award for the Durham and Wearside area in 2006.

Search Engine Optimisation

Through alalysis of competitor sites and selection of relevant keywords AWS were able to assist North East Sheets and Panels in ensuring that page content was optimised for each major search engine. As we always advise, search engine optimisation should begin during the design of a web site and should not be an after-thought. Many of the pages in the web site are dynamically generated as the catalogue and other content managed areas are database driven, this can impact adversely on search engine positioning, so we ensured that static pages are generated that map the dynamic pages and assist the search engine positioning of the catalogue content.

Search Engine Marketing

AWS carry out ongoing search engine marketing for North East Sheets and Panels. Each month we spend time optimising content, seeking link partners, monitoring competitor sites , reporting statistics and looking for ways of driving visitors to the web site. As with any form of marketing, search engine marketing should be seen as an ongoing investment and takes time, effort and expertise to achieve great results.

http://www.nesp.co.uk